Have you ever wondered how Rolex became so successful? Or why its replica watches UK set so many auction records? In this article, industry experts explain the top reasons why this brand became a legend.
The first reason for how Rolex became so successful is simple: Rolex doesn’t go in and out of fashion. Classic cheap Rolex copy watches like the Day-Date, Oyster Perpetual, Datejust, Submariner, and Explorer are recognizably the same from one decade to the next. Rolex doesn’t try to up demand by adding on unnecessary complications or changes. Tom Pozsgay, head horologist at myGemma, explains: “The crux of Rolex’s success is in making a quality product and keeping things simple.”
Somehow the supply of rolex replica never quite meets the demand for Rolex watches—and the company makes sure it stays that way.
Even though Rolex could sell double the amount, it produces only 800,000 to 1 million watches a year. Those are then available only through a tightly organized network of authorized Rolex dealers. (The brand does not operate its own boutiques.) Nobody can corner the market either: multiple buys of a single watch are not allowed.
Rolex uses only the best. Its platinum is 950 platinum, refined at its in-house foundry. Gold is always 18K, also refined at its in-house foundry. Its pink gold—18K of course—is a proprietary alloy called Everose, created to its own specifications.
Even its steel is proprietary. A 904L alloy called Oystersteel, of the type employed by the aerospace industry for resistance to corrosion. The ceramic on those bezels is an extra-hard, proprietary ceramic called Cerachrome that is practically impossible to scratch and doesn’t change color with UV exposure. And if 1:1 Rolex fake watches are gem-set, then you can be sure that each and every gem—even on those blinged-out Pearlmasters—is internally flawless.
Even if Rolex had never come up with another technical innovation, it would still go down in history for its 1926 invention of the Oyster, the world’s first waterproof watch. Rolex became the first to create and patent a system of screwing down the bezel and case back against the middle case, completely protecting the calibre.
Inspired by the design of submarine hatches, the winding crown of the Oyster used two or three sealed zones. This ensures that the top replica Rolex watches are water resistant and no moisture are able to penetrate the watch.
Not content with inventing the first waterproof wristwatch, Rolex patented the first self-winding mechanism in 1931, known as a Perpetual rotor. Now watches could be wound by the movements of the wearer’s wrist throughout the day, saving the wearer from manually winding.
Kinetic energy was transmitted through the wheels of the winding mechanism to the mainspring. This means that the watch was continually being wound. As long as the watch was being worn, the spring stored and released energy.
Every perfect fake Rolex watches collector own a Rolex. And celebrities are no exception. Well-known Rolex wearers—who sometimes have little else in common—include Bono, David Beckham, Justin Theroux, Rihanna, Drake, Justin Bieber, The Weeknd, Ed Sheeran, Bruno Mars, Jay-Z, and Bruce Springsteen.